About Us - Mission Statement

Overview
A Simple Internet is a New York-based media services firm that specializes in performance-based marketing and media strategy.  Founded in 2001 by Brian Rifkin, ASI utilizes its affiliate relationships and marketing expertise to efficiently distribute a targeted client message.

Brian Rifkin has been involved in online marketing since 1997, managing one of the first online advertising networks for Venture Direct.  He later joined About.com (then known as The Mining Company) and served as Eastern V.P. of Advertising Sales and Senior V.P. of Business Development.  He left About.com in 2001 to start A Simple Internet.